One of most challenging things I get asked to design is original animal all-over repeat prints. Its extremely difficult to come up with something fresh and unique, which is why I'm really pleased with the way this nightwear mix and match set has turned out. I think the print looks really contemporary and on-trend while still commerical.
Phirefly designs placement prints, repeats and embellishments for fashion. This blog charts my inspirations, projects, and designs as they develop from brief through to production.
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