I started working with Tesco in May, and wasn't expecing to see any of my designs hit the stores until spring 2011 as thats what we were working on then. This one must have been pulled forward though. Its been a long time coming but its a real buzz to see my work at Britains' largest retailer.
Friday, 10 December 2010
1st Design in Store at Tesco
I started working with Tesco in May, and wasn't expecing to see any of my designs hit the stores until spring 2011 as thats what we were working on then. This one must have been pulled forward though. Its been a long time coming but its a real buzz to see my work at Britains' largest retailer.
Monday, 5 July 2010
Tuesday, 13 April 2010
Branding badges and repeat prints feature on Next Girlswear garment



This girlswear garment currently available at Next features graphics and repeat prints I created. heres the original artwork below:
Monday, 22 March 2010
Next Boys Embroidered Triceratops T-shirt now in store
Wednesday, 3 March 2010
Monday, 15 February 2010
Look After Your Insides
Friday, 6 November 2009
New placement graphic T at Warehouse

Its a while since I designed this gothic graphic for Warehouse while I was still working in-house for a clothing manufacturer, but its now available to buy. It appears that since I last saw it the buyers have had their usual input and had some wings added and amended the central crest but theres no mistaking the print. It was always tricky to design for this client as the imagery they were prepared to use in the graphics was extremely limited, they wanted to acheive a gothic, etherial, All-Saints style without using skulls, crucifixes or other similar emotive imagery. I think this design strikes the balance though.
Thursday, 20 August 2009
Tribal girlswear butterfly print
I've been continuing with the tribal brief, completing the artwork above which will be a oversize front placement. I've been developing ways to create etherial painterly and photographic effects which are still solid colour and therefore viable for standard screen output and this butterfly is an example of this technique.
Have a good weekend!
Wednesday, 19 August 2009
Working from home on a sunny day - tribal girlswear brief
I've been working on a great brief today for older girlswear 2010, incorporating some lovely tribal elements. There's been lots of hand-rendering involved at this stage so I've been lucky enough to sit outside and work in the garden and enjoy the gorgeous weather we've had today. The jolly pair above who started life in the sunshine will hopefully end up on a girls tee on the high street.
This has been my studio for the day:
My colleague is a bit lazy...

But the locals are friendly.
Friday, 14 August 2009
Nightwear seems to be staying strong in the downturn
Even after 7 years, I still get a buzz whenever I see my designs out there in the world, like the shortie set above. I found the Camille website the other day which is where some of my nightwear ends up. The first row and a half on this page are my designs, I love the poses they've got the model doing, its like they've asked her to really feel the message on the pyjamas.
I seem to be writing a lot about sleepwear at the moment, I guess thats because I've been working on it all week and been discussing some new opportunities to work with other companies on nightwear so its at the forefront of my mind. I've also added to the the nightwear gallery on my website. It seems its one sector thats staying strong in the downturn. I've always been one to follow where the work is so for now that's fine by me. Below are a couple of designs I completed today.
Tuesday, 11 August 2009
Britain's Got Talent brief nears completion & more work for Adams
Sometimes I'll enjoy a brief so much more than others and find it really easy to complete, and theres no obvious reason why. the Britain's Got Talent project has been one of these. Perhaps its a combination of a good client, who in turn has a good client, both really decisive and constructive. Above is a watercolour sketch design for boyswear based on the one I already did for girlswear which they lovedHopefully this latest round of amendments and recolours is the last and the project will be signed off.
I had a lovely email from the designer at Adams with some great feedback on the recent watercolour designs I completed for her and a request for lots more work from me. Adams is another good client, with concise design briefs and clear design direction, and not too unnecessarily picky so I'm looking forward to the next couple of weeks working with them.
Monday, 3 August 2009
Ikea fabrics
My crafty friend Anna has found the most fabulous fabric in a most unexpected place, Ikea. It has further fuelled my desire to get working on some repeat prints for a small run of fabric from spoonflower. If only I could ever get this Britain's Got Talent brief finished.... 
Friday, 31 July 2009
Britain's Got Talent - The Boys

I'm back on Britains Got Talent today, this time working up some placement graphics for the boys' range. Some days it flows better than others and this has been one of those days. Its a tricky brief with limited imagery and a dodgy logo, but luckily this is via one of my favourite clients who always gives me lots of graphic inspiration and direction and we bounce off eachother well.
Thursday, 30 July 2009
Emma Cook for Topshop - Feeling inspired

Wednesday, 29 July 2009
Watercolour designs for Adams
I'm back to the days of burning the midnight oil again. Which is no bad thing considering. This week I've been working on a real mixed bag, fistly some branding and World cup Ts for Tu Clothing, and today I've been splashing the paints around to create the watercolour print above for Adams girlswear. The rest of the week I'm back to Britain's Got Talent, the boys range this time. And there was I thinking that with the downturn I'd finally get chance to enjoy working on some self directed projects. Maybe next week...
Friday, 24 July 2009
I could do with more space

I'm not sure if its the best space for getting creative. It was always a squeeze but the lightbox has tipped the space-to-sanity ratio over the edge. Perhaps when I get my bike shed and finally give Fiona's MTB the home it deserves it might not feel quite so crammed in here.
You can see in the picture the development of a placement graphic for Britain's Got Talent. I've taken stills from the show and created a collage with some star graphics and roses, which you can see by the printer on the right. I've then traced the image in pencil, which is on the lightbox. I've also added some watercolour splashes and scanned all these in. On the screen is the coming-together of all of these elements.
Thursday, 23 July 2009
Next Childrenswear designs in store now


Tuesday, 21 July 2009
Latest design at Warehouse & Britain's Got Talent

Thursday, 16 July 2009
New Lost My Dog Premium Range...
Check out the shop here...
Friday, 13 March 2009
Branding for ITV's Rainbow Magic, Charlotte Allen & I ♥ Julia Pott

I've also been inspired to try and find time to do some more personal work prompted by the amazing illustrations and animations of Julia Pott. I also have been inspired this week after visiting my friend Charlotte Allen who is currently working on a fabulous range of digital prints for her Fashion MA which incorporate her beautiful drawings inspred by nature and eclectic vintage pieces.
I count myself lucky every day that I get to draw pictures for a living, but all of my work is extremely commercial, great because it pays the bills, but by its nature quite limiting. I'm hoping to find time to work on some more self-directed projects over the coming months.










