New Designs at Delicious Couture

I was asked by the lovely Nicola T of Wags Boutique and Celebrity Big Brother to collaborate on a new range for her fab label Delicious Couture. Not only is Nicola a pleasure to work with, it was really refreshing to work on a fashion-forward edgy product. I can't wait to see how it is widely receieved.

High Summer Ts in store at Tu Clothing, Sainsbury's

One of my designs used in marketing material, above...

Branding badges and repeat prints feature on Next Girlswear garment

This girlswear garment currently available at Next features graphics and repeat prints I created. heres the original artwork below:

New Designs in Adams

A couple of my designs now available at Adams kidswear...

Character Pyjamas at Dunnes

These are the first intake of a range of character nightwear for new client, Dunnes. I design these via an intermediate supplier. Being a new account of theirs, this was tricky as the buyer was cautious about working with a new supplier, but is apparently they're very pleased with the results and will be looking to book again. I like working on these value ranges as there are no pretensions, there's no question the product is anything other than a fun, well priced item.

New Graphic T in store at New Look

Here's one of my designs currently on sale at New Look. I'm really pleased with how its turned out as it has managed to stay true to the original design throughout the production process in spite of the delicate nature of the design.

Dinosaur Print Tee at Next

Drawing dinosaurs from scratch is never a walk in the (Jurassic) park, particularly when the client is Next, who are scrupilous about copyright law and insist that all images generated are completely original and bear no discernable resemblance to any source material.

I was pleased how this one turned out though considering dinosaur drawing is not exactly comfort zone work and I managed to acheive the painterly effect that the brief required. And, unusually for Next, my first draft, completely un-amended design went straight to production. Although that was probably more of a timescale thing than a design-perfection thing!

See it online here.

New placement graphic T at Warehouse

Its a while since I designed this gothic graphic for Warehouse while I was still working in-house for a clothing manufacturer, but its now available to buy. It appears that since I last saw it the buyers have had their usual input and had some wings added and amended the central crest but theres no mistaking the print. It was always tricky to design for this client as the imagery they were prepared to use in the graphics was extremely limited, they wanted to acheive a gothic, etherial, All-Saints style without using skulls, crucifixes or other similar emotive imagery. I think this design strikes the balance though.

New Strictly Come Dancing Girls' Clothing Range At Mothercae

I do all my licensed placement graphics via a third party, so I'm never sure where they could end up as the style guides containing my designs may be sold to anyone. Designs from the Strictly Come Dancing range I worked on last year have found their way to Mothercare which is a great retail platform for the collection.

New Lost My Dog Designs

We've added a couple of new designs to the range of merchandise I've created for my chums at record label Lost My Dog. Its really nice to work on something completely self-directed but still within a commercial famework. This tote features the new abstract design, which I'm really pleased with as I think its the most 'me' thing I've done in a long time.

More S/S 2010 Girlswear graphics...

I'm almost finished with this tribal brief, perhaps another half day.

First I had to create some summertime situations for the characters I designed yesterday. Its a while since I did this kind of work so I really enjoyed it. I had them shopping in Miami, taking surf lessons and going to the beach...

I had to come up with a friend for the tribal zebra I did earlier in the week, and I'm quite pleased with how the feather-hair girl turned out as the brief actually said "this could be a tough one"...

I'm in-house at Next tomorrow on older boys jersey for the first time in ages. I've got used to working at my own pace (which usually means late into the night) so it will make a change to be working directly with the client and finish at 5pm!

And one day I might actually figure out how to size my jpegs so the resolution is better on here...

Tribal Rhythm S/S 2010 Toddler Girlswear Brief

I've had fun with this brief today. The palette and imagery are much more adventurous than usual for commercial toddler girlswear.

Its a complete contrast to the way I was working yesterday where I was given some images of samples the customer liked and asked to produce something along those lines. With today's project, I was given a very detailed brief with a numbered list of descriptions of designs required and lots of inspirational material for each.

I prefer working in the latter way as then the client gets precisely what they want. Working in the former way is great if you have plenty of time to get into the brief and develop an aesthetic direction, but thats extremely challenging in a short timeframe.

More directional ladies fashion placement prints

Well I finally got all 4 complete, here's the other 3. I would love to be able to really indulge in briefs like this, and lavish time and care on each design but they really have to be thrown together to an extent as I'm expected to produce 4 in one day at least.

This week is really hectic as I have projects for 3 different clients all with back to back deadlines so there's no room for overlapping. It's starting to feel like the super-busy days when I started freelancing full time back in Jan 2008 and I was doing 70-80 hours some weeks. Its not quite at that level just yet though!

Back to the tribal brief tomorrow, but for baby this time...

Directional ladies fashion prints

I'm working on ladies fashion today which makes a nice change from kids and nightwear. The brief (and I use that term loosely - when I do ladieswear, I rarely get a nice clear, specific brief) calls for etherial, ambiguous imagery with hand sketch and paint techniques. I always struggle when I'm faced with this kind of project as in essence its got to look like nothing, but its still got to be something and that's a real challenge.

I'm enjoying splashing the paints around and doing some hand rendering though, and the eagle design above it the fruits of this mornings labours. I've got to produce at least another 3 in that vein though so I'd better get on...

Make us a brew

While enjoying catching up with some old friends and revisiting familiar haunts in Manchester, I've stumbled across what could be a fun little project. Over a slice of cake and a cup of Mr. Scruff's finest assam in... erm... Cup... I got chatting to a chap working there about the brew. I told him about my late granddad who was head Tea Taster at the Co-Op tea factory in Cheshire and how I still had his silver tea-tasting spoon and that he'd featured in a promotional video about the factory.

It turns out the Co-Op are involved in the Manchester Food & Drink Festival as are Cup, and they would be very interested to see the video and hear more about my Granddad and his work. And would I like to be involved in the festival myself and perhaps present the video? Is the bear Catholic?! What a wheeze.

And what a great inspiration for a little range of tea-inspired illustrations, just the focus I need to get my self-directed work off the ground.

Tribal girlswear butterfly print

I've been continuing with the tribal brief, completing the artwork above which will be a oversize front placement. I've been developing ways to create etherial painterly and photographic effects which are still solid colour and therefore viable for standard screen output and this butterfly is an example of this technique.

I'm off to Manchester now to visit some old friends and soak up some big-city culture (and no doubt get my Urban Outfitters fix)

Have a good weekend!

Working from home on a sunny day - tribal girlswear brief

I've been working on a great brief today for older girlswear 2010, incorporating some lovely tribal elements. There's been lots of hand-rendering involved at this stage so I've been lucky enough to sit outside and work in the garden and enjoy the gorgeous weather we've had today. The jolly pair above who started life in the sunshine will hopefully end up on a girls tee on the high street.

This has been my studio for the day:


My colleague is a bit lazy...


But the locals are friendly.

Nightwear seems to be staying strong in the downturn

Even after 7 years, I still get a buzz whenever I see my designs out there in the world, like the shortie set above. I found the Camille website the other day which is where some of my nightwear ends up. The first row and a half on this page are my designs, I love the poses they've got the model doing, its like they've asked her to really feel the message on the pyjamas.

I seem to be writing a lot about sleepwear at the moment, I guess thats because I've been working on it all week and been discussing some new opportunities to work with other companies on nightwear so its at the forefront of my mind. I've also added to the the nightwear gallery on my website. It seems its one sector thats staying strong in the downturn. I've always been one to follow where the work is so for now that's fine by me. Below are a couple of designs I completed today.

Designing fashion graphics step-by-step guide

I thought I'd show how I go about putting together my fashion graphics. This is just one process of a variety I use. I usually do most of my nightwear this way.

1. I compile a basic placement layout in Illustrator. I then put this into a very light greyscale and print it out.

2. I then sketch the characters onto the basic layout print.

3. I trace over the sketch in ink (I sometimes repeat this process a few times till I'm happy they're just right).

4. The ink sketch is then scanned in as a 300dpi bitmap and converted to greyscale in Photoshop. I usually play around with the lines in photoshop until I'm happy with them. I use a wacom pen tablet for all of my digital drawing. I then turn it back into a bitmap which I think gives the best results when live tracing.

5. I copy the bitmap and paste into the Illustrator layout document. I then live trace the design and neaten up the lines again.

6. I then compile the design in Illustrator and label any applique or embellishment elements.

7. I then use the print elements to create a complimentary all-over repeat design. I like to present the designs mocked up onto garments so I create a pattern tile of the repeat and apply that to the pyjama bottoms. I could scale down the placement print and use that on a t-shirt blank, but this would make the file larger. instead, I export the illustrator placement artwork into photoshop on a transparent background, save as a .png and then place that back in illustrator.

Working in this way means I get a nice un-uniform line quality that is still controlled and smooth. I neaten up my lines at every opportunity. One of my bugbears is rogue vectors and nasty jerky lines. I work in very different ways when creating watercolour style prints or photo-realistic textural designs. I might write a step-by-step guide on those one day!