High Summer Ts in store at Tu Clothing, Sainsbury's

One of my designs used in marketing material, above...

More S/S 2010 Girlswear graphics...

I'm almost finished with this tribal brief, perhaps another half day.

First I had to create some summertime situations for the characters I designed yesterday. Its a while since I did this kind of work so I really enjoyed it. I had them shopping in Miami, taking surf lessons and going to the beach...

I had to come up with a friend for the tribal zebra I did earlier in the week, and I'm quite pleased with how the feather-hair girl turned out as the brief actually said "this could be a tough one"...

I'm in-house at Next tomorrow on older boys jersey for the first time in ages. I've got used to working at my own pace (which usually means late into the night) so it will make a change to be working directly with the client and finish at 5pm!

And one day I might actually figure out how to size my jpegs so the resolution is better on here...

Tribal Rhythm S/S 2010 Toddler Girlswear Brief

I've had fun with this brief today. The palette and imagery are much more adventurous than usual for commercial toddler girlswear.

Its a complete contrast to the way I was working yesterday where I was given some images of samples the customer liked and asked to produce something along those lines. With today's project, I was given a very detailed brief with a numbered list of descriptions of designs required and lots of inspirational material for each.

I prefer working in the latter way as then the client gets precisely what they want. Working in the former way is great if you have plenty of time to get into the brief and develop an aesthetic direction, but thats extremely challenging in a short timeframe.